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Spectacular architecture was reflected in the visuals for the promotional campaign which won the marketing contract for this exciting new visitor attraction in a three-way pitch. Set in a country park, The Woodhorn Experience is partly museum, partly exhibition, partly art gallery and partly archive research. A heady combination. The £16 million project includes restoration to buildings at an old working mine and a new-build home for exhibition and gallery space and the county archive. Sixty terminals are available for the public and businesses to research information. The promotional campaign, launched in March 2006 with teaser literature, includes striking visuals, posters, information leaflets, press advertising, television campaign, a dedicated website, PR and editorials and a promotional showreel to encourage sponsorship. We have also been involved in designing many of the on-site directional signs. |
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